Fighting Counterfeits: Protecting Brands, Health, and Reputation
In today’s digital economy, product counterfeiting is far more than unfair competition. It poses a direct threat to public health, consumer trust, and brand reputation. In this article, we share a recent case that illustrates how IP Right takes effective action against this serious crime.
Success Story: Over 46,000 Counterfeit Products Removed from the Market
We recently identified, seized, and destroyed more than 46,000 counterfeit products, primarily cosmetics. Additionally, we secured full reimbursement of legal fees and a significant financial settlement for our client. This outcome proves that strategic and decisive action delivers outstanding results.
Counterfeit Cosmetics: A Hidden Danger
Fake cosmetic products may contain unauthorized or harmful substances, including heavy metals, bacteria, or expired preservatives. It can lead to:
This makes counterfeiting not only a commercial concern, but also a public health issue.
How Counterfeiting Damages Brand Reputation
When counterfeit products harm consumers, the blame often falls on the legitimate brand. Most consumers cannot distinguish betweenreal and fake, leading to:
Why Act Now?
Counterfeiting is a business, legal, health, and reputation risk. Companies that proactively defend their intellectual property:
Protecting Your Brand Means Protecting Your Customers
The case we led proves that it’s possible to stop counterfeiting, hold violators accountable, and protect a brand’s integrity. In an increasingly demanding and connected market, anti-counterfeiting must be a core part of any responsible business strategy.
Is your company facing counterfeiting threats or in need of specialized legal support? Contact us to implement a sustainable and effective protection strategy. At IPRight, we always go the extra mile to protect your ideas.
IP Right successfully removed over 46,000counterfeit cosmetic products from circulation - safeguarding brand integrity, consumer health, and trust.
Why does this matter?
➡️ Protects your market reputation
➡️ Prevents health risks
➡️ Builds lasting consumer confidence
